Britney Spears - Everytime

December 18, 2011 Critic Jonni 0 Comments

Britney Spears has been around for ages, she has released a number of hits, but unfortunately she has yet to gain a number one album here in the UK. However she has had a number of singles that have topped the chart, but "Everytime" was her last number one in the UK back in 2004, and it doesn't look like she will get to the top spot again. Her last two singles "I Wanna Go" and "Criminal" didn't even make the chart, so is Britney falling so fast that there will not be any pieces left to build her back up? Or will she get to the top spot with her next single and manage to release that parachute?

This song was written by Britney Spears and Annette Stamatelatos. This is probably one of the reasons why this managed to get to number one because it is so personal to Britney and she was the one who wrote it, which is different to her new releases because she doesn't sing it with the passion it clearly deserves. This single is amazing and the music video fits in perfectly. Apparently the song is a reaction to Justin Timberlake's "Cry Me A River", Britney and her younger sister Jamie Lynn Spears, were shocked at the music video for "Cry Me A River" as it showed a side of Britney that she didn't want revealed. So this is more of a comeback, and it works perfectly.

The music video is amazing, I've watched it a number of times and realised it's probably the most emotional music video that was ever made for Britney. There's a lot to like about it, and it gives us a bit of an insight about her, that we wouldn't normally have. Personally, a good music video is sometimes what influences a single to get to the top spot, which explains why this is her most recent number one single to date.

The music video shows her concepts of fame and the behind the scenes reflection on how she really feels. I think it's quite clever how she gets mad at her boyfriend for being angry at the photographer, but really she is angry at the amount of paparazzi that just wants the perfect shot to expose her. It shows a perfect struggle, in which she doesn't want to let her guard down, not even for a minute, because if she does it could be the end of her, or that what she thought back then.

The music video also suggests that she can't put up with it all, and in a moment of hesitation she ends up attempting suicide, this is basically letting the paparazzi win, they've got her right where they want her, and in a world without Britney would music now be the same? I like how we see her running back, as if she wants to be alive and not dead, and then she comes awake with a smile. That smile could be for anything, it could show she isn't going to let her stardom fail her, that she's going to live life to the full. But it could also reference a threat, that this is how easy she can disappear from us all, so back off or else. It's quite inspirational and shows how gutsy she can be.

Overall I like this music video, but it's simple and slow and not much going on. It can be read so many different ways that complaints had been pushed through here and there, but there were people who liked it and didn't want to complaints to prevent the showing of the video. I like it because it shows Britney as herself, we get to see parts of her that the paparazzi has no chance of getting, and I think that is the great bit about it.

Buy on iTunes