Inna - Wow

February 26, 2013 Critic Jonni 0 Comments

This song has been stuck in my head all day, and so why shouldn't I review this music video? The disappointment with this song is that it has yet to be released in the UK, and by the looks of things it never will. However in 2012, it was released as a promotional single for her album, but it soon disappeared from the iTunes store.

Inna, real name Elena Apostoleanu, is a Romanian singer, who I have followed since her first UK single release of "Hot". Since she has had a number of hits in the UK, but recently her songs have failed to enter the UK chart, along with her second album. This begs to question whether she will ever make a comeback to the UK, or will she dwindle in Romania, leaving UK fans, and other worldwide fans upset that they may never be able to download her new album or any of her new singles.

"Wow" was written by Sebastian Barac, Marcel Botezan and Radu Bolfea. And it is definitely one of those songs that could've done well in the UK. If 3beat records were to carry on releasing her singles, this one would be next in line. But as we all know, 3beat records jumbled up the first nine singles, so I should stop predicting which one will be next. As I mentioned above, this was released as a promotional single to her second album by Roton Romania. It was released along side promotional singles of: "Alright", "OK" and "Caliente" (the latter being both a radio single and an remix EP). I'm so glad I downloaded them all in time, as they soon disappeared with the release of 'I Am The Club Rocker' album. The song is one of my favourites from the album as it's extremely catchy, hence why it's been stuck in my head all day.

I was worried when I started watching this music video. It looks like I'm watching a children's music video such as Cartoon's version of "Witch Doctor". This looks very low budget. But as the music video progresses, we realise the budget was thrown at the extras. And it may have been intentional as it looks like we're watching a pantomime...

The music video shows three iconic children's stories. These stories are forever shown in pantomimes, they include, 'Snow White and the Seven Dwarfs', 'Alice In Wonderland' and 'The Wizard of Oz'. Although they missed one pantomime that's just as crucial, and that's 'Cinderella', how did they miss that one out?

Inna changes the characters of Snow White, Alice and Dorothy, into quite sultry, sexy and sleek personalities. Not only that but a great singer and dancer empowering everyone including The Hatter from Alice In Wonderland (who reminds me a lot of Johnny Depp's portrayal of the character in the 2010 film).

Many music video's have done these storylines in their music videos such as Avril Lavigne's "Alice" is 'Alice In Wonderland' along with Daisy Dares You's "Number One Enemy", which features Chipmunk, and Rizzle Kick's "Dreamers". Ivi Adamou's "La La Love" takes inspiration from 'Snow White and the Seven Dwarfs'. I'm sure there's portrayals of 'The Wizard of Oz' however I have not yet come across them. All these videos unfortunately makes Inna's portrayal look amateurish and maybe a little on the childish side due to the background. On the other hand, they really can't compete with Inna's sex appeal.

Overall a song that should hit the UK charts hard if they ever release it. But a music video that fails to meet expectations as it has no link with the song. The portrayal of the characters is very interesting, turning them away from their dainty side as we all know them to be. As the video progresses we get used to the video's scenery and start to enjoy it for what it is, and so I feel this rating is more than generous.

Buy on iTunes