New Release: Nicola Roberts - Lucky Day
This song represents Nicola in a different way, her first single "Beat of my Drum" showed people that she isn't vulnerable and she deserves to be where she is. This single blasts everyone who disregarded her, and proved that once again she isn't that little innocent girl from almost 10 years ago, and that shows in the song and the music video. The song is about sex, which is very difficult to express in a song and many different people go out of their way to try and enter it into the charts. This single is very interesting and I really like how she sings about the fact that this could be her "lucky day". I think it would be difficult to create a music video for these lyrics, but I think they have done a good job, even though some bits are a little over the top for some people's liking. This song has recently been compared to Katy Perry's "Last Friday Night (T.G.I.F.)", the song was produced by "Dragonette" who are an electro band who are attempting to get into the UK chart. I can definitely see this song entering the charts.
The start shows a coin spinning, this is a really good idea as it suggests that it's a 50/50 split on whether it will be her lucky day. We see Nicola walking down the road in a really, really short dress, that many critics have commented on being too short, however I think it shows what the song is all about and that she can be bold, and can show that she's no longer in the background. Then the music video takes a turn for the worse, with the use of neon lights to distort the picture, I think it makes the video look really cheap and makes it seem surprisingly different, this could be both a bad thing and a good thing. On the off chance that music channels allow this music video to be played during daylight hours, it will attract the attention of children who like pretty colours. But adults just detest it and it really doesn't make me want to watch the music video over and over again. Once is enough in my case.
Controversy on this music video is all about the wall with the worm like creatures on it, those of us who are old enough know exactly what they are and could be the reason why I have not yet seen the music video on any of the channels, and although it references the song in the light it ought to, I feel it is wrong to try to appeal to the younger audience but at the same time put something up that could uncoincidentally make adults write in complaints. Therefore this music video is a difficult one, on one hand it appeals to the younger generation, but then on the other hand, they go and do something to this wall which totally ruins the music video for me.
Overall, I don't understand this music video, and although I totally get why certain bits are done here and there, it just makes it look cheap, low-budget, and just totally not right. I feel bad for Nicola as I think this isn't how she is meant to be displayed to the public, whereas all her band mates are referenced a lot better. It'll be a shame, but I totally see her career going downhill, and although I do like her songs and I am kind of a fan, I still see that she will not get enough people behind her to make her a big artist.
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