Eurovision 2012 Winner: Sweden Entry: Loreen - Euphoria

June 03, 2012 Critic Jonni 0 Comments

Loreen, real name Lorine Talhaoui, won the Eurovision Song Contest 2012 in Baku, Azerbaijan. And she is definitely a worthy winner. She has scored quite a few number ones with this song across Europe, and I have to admit it is such a great song. But I also hope that she doesn't disappear like many winners before her. They tend to release one song worldwide and they chart pretty high, and then they only release in their country and it's kind of a disappointment as we all voted you to win. Could Loreen change all that and stay current in the whole of Europe? She is promoting by doing interviews here there and everywhere, so it's a possibility. She came 4th in the first series of Idol (Sweden), the Swedish version of Pop Idol. And won Sweden's national selection for Eurovision called Melodifestivalen which is one of the biggest competitions in Sweden. And has since got a lot of success from her singles that she released in Sweden.

"Euphoria" was written by Thomas G:Son (I wonder where we've heard that name before, he helped write "Quédate Conmigo") and Peter Boström. Sweden deserved this song, I was surprised they didn't win last year with Eric Saade. But Loreen is going to be a superstar, and this song is amazing, but surprisingly Peter Boström also wrote Tooji's song, which came last in the Eurovision 2012. So it's definitely all upon the song and how it is sung.

This music video is a performance piece, on what she did for Sweden's selection into the Eurovision. It is a great song, but is it the best music video? It's difficult for me to like a performance piece, but has this one got the qualities?

I think not. I'm sorry, but she's there all by herself singing, I like the fact that she is moving about the stage and using choreography she has been given, or she made up herself, but it isn't that good. I love it when the guy comes along and they have a dance fight, which is pretty interesting to watch.

I love the snow machines, I want them myself. And that is all I have to comment on the music video. It doesn't blow me away, but it doesn't make me hate it either. The only thing I can say is that it doesn't link in well with the song, and I was expecting something a bit better. Anyhow here's my rating.