New Release: Girls Aloud - Something New

November 19, 2012 Critic Jonni 0 Comments

Girls Aloud have returned! 2012 marks their 10 year anniversary, and although it's now late 2012, it still counts. They are a five piece girl band consisting of Cheryl Cole, Nadine Coyle, Nicola Roberts, Kimberley Walsh and Sarah Harding. All of which are famous names all by their selves. They first got together back in 2002 on Popstars: The Rivals. Since then they have had 4 number one singles, 20 top 10 consecutive singles (currently the UK record for the most top 10 consecutive hits by a girl band), and various successes all by their selves. Now they've reformed, but will it last? Have they gone their separate ways too far and there's no way this could work? Or is this going to be a total reformation that will stand the test of time?

"Something New" was written by Brian Higgins, Wayne Hector, Tim Deal, Matt Gray and Carla Mae Williams. It's being released as the official Children In Need single, making it Girls Aloud's second time releasing a Children In Need song, the first time being "I'll Stand By You", back in 2004. Personally I find it extremely catchy, but a little on the shouty side, as many critics before me have stated. However I think this comes from how their different styles don't quite harmonise the way we want them to. At the moment it's climbing up the UK chart, but it's struggling to get to the top spot, and it's going to be extremely difficult to get there as I don't think all their fans are that impressed by the single. And surprisingly, the music video is not so good either.

Before now, I would have said that most, if not all, of Girls Aloud's music videos are more than just good. But has this video made a turn for the worse? I really think this is their worst video so far, however there is links such as showing them as strong girls, but it also links in with the song because the song isn't amazing either, and the video isn't as well.

I don't even know where to go with this... The video is a performance piece, there's not enough going on but at the same time there's too much going on. This effect is caused due to editing and camera shots. And maybe we were expecting something wow, and it just doesn't meet our expectations.

After a few plays the song becomes incredibly catchy and you can't help but sing-a-long. However it still is missing a lot. The music video is also lacking too, there's no exact link in with the song and there's nothing to make me go wow. From any other artist this would be an okay video, however it's Girls Aloud, the band people would constantly watch their videos over and over... This one is one people will only watch once.