The 1975 - UGH!
Another suggestion from work. I still don't get the obsession with The 1975, although I have to admit, this is probably the first song by them I actually like, so I guess they are doing something right, even though this hasn't exactly charted well. This is the follow-up to "Love Me". A pure performance piece, sending out electric vibes in an 80's style, The 1975 proves that you surely won't be disappointed if you saw them live.
Sometimes all you need is good stage presence, and this is what these guys have. The 1975 consists of Matthew Healy, Ross MacDonald, Adam Hann and George Daniel. This song is the second single off their new album titled: I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It. It charted at number 42, although it deserved to be a bigger hit for them. I am guessing they will release a third single to coincide with the February release of the album, in the hope it charts better.
Directed by Adam Powell, the video has the same style and feel as "Love Me", especially with Matthew Healy topless. Although this time, it's more appealing, he isn't being quite as wild, and is definitely focused on performing the song.
Since the song is about his cocaine addiction, you would expect a narrative video with a droning depressing song, instead we have an appealing video that is full of colour, light and stage presence, and an uplifting catchy song.
It works well, no gimmicks, no belittling other artists, just The 1975 performing. Along with amazing lighting and production by Tobias Rylander. Although, not a video I would be inclined to watch again and again, it's something I wouldn't skip over on the music channels.
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