Fleur East - A Day In LA (More and More)

March 29, 2016 Critic Jonni 0 Comments

I am breaking the rules, once again, since this is not an official music video for this song, this is more of a promotional video, as Fleur East has confirmed there will be an official music video released soon, however it's been a couple of months now, and there's no sign of an official music video any time soon, it especially didn't help with this song not charting. I have broken the rules a few times before, examples includes Justin Bieber's entire promotional videos for his album, titled "Purpose: The Movement", as well as Revisit Thursday Nathan Sykes "Born To Dance". Fleur East brings the summer with this tune, and this video is some fun in the sun, which we definitely need in this cold UK weather. Everyday we love you more and more Fleur East

Fleur East has been confirmed for Birmingham Pride 2016, as one of the main headliners. After supporting her throughout The X Factor, I am so excited to see her perform and hear her sing "Sax" live, her dancing will be incredible, undoubtedly. She came second behind Ben Haenow, but it seems that Fleur East has won overall, because of her chart hits. This song was released with very little promotion, no official video and no release date announcement and no performances around that time. Whether they were relying on radio to pick it up, I don't know, but the radio didn't pick it up that well, and the song failed to chart. Maybe the release of the official video might push sales. The song was written by Fleur East, Edvard Førre Erfjord, Henrik Michelsen, James Abrahart and Camille Purcell.

Directed by Robin Fenlon, the video was released as a promotional video for the song. It shows Fleur East in Los Angeles, having a sun fun day, which we all love to do now and again don't we?

This could slightly work as an official video, since Fleur East is dancing and singing to the song, the performance side is subtle, but interesting, it's nice to see her relaxed and just having fun, maybe a bit of freestyle would have made this performance side a little more interesting, but I guess we all need to wind down after the full dance choreography of "Sax".

Fleur gives us fun fun fun, fun in the sun! She has fun on the beach, on the pier, in an arcade/amusements (Dance machine, oh yeah!), at a funfair, in a red convertible car, in a funky clothes shop and at a basketball court. She makes me want to go to LA on holiday, in this exact place.

Overall, as an official music video, it works slightly, but it's only a promotional video, and so it works well. The song is a grower, one that may eventually chart as it's getting more and more catchy, but it needs more and more promotion... Definitely needs a remix, which would definitely help it to chart better. Overall, fun, sun and confident.

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