Rudimental Featuring Anne-Marie & Will Heard - Rumour Mill

April 03, 2016 Critic Jonni 0 Comments

Anne-Marie has been announced for Birmingham Pride 2016. She's one of the new stars of 2016, one of the ones we need to keep an eye on. She's going to be one of those stars that people will know her songs but not her name. She has yet to have a massive hit, regardless of the fact that many of her songs are chart-worthy. I am hoping this song is sung as it's catchy and it's a killer of a song, but without Will Heard to assist with the vocals, it seems unlikely. Rudimental are collaborating two new artists on this track, Will Heard and Anne-Marie create perfect harmonies in this fun song all set in a car.

Rudimental consists of Amir Amor, Piers Agget, Kesi Dryden and Leon Rolle. They have two number ones under their belt, and with some of the biggest names collaborating with them, I'm expecting another number one soon, both albums have hit the top of the charts in the UK, this is one group who will release hit song after hit song and will be around for a very long time. Anne-Marie is a star in the making, she has a great voice that sounds amazing on the tracks she has already released, she has her own style and unique music that is slowly starting to set the charts alight. As for Will Heard, he has been trying for a while, but has had limited success. Rudimental could've chosen bigger names for this song, and yet it works perfectly with these two! The song was written by Rudimental, Uzo Emenike, Will Heard and Jess Glynne. A star-studded song writing team, all an artist in their own right.

Directed by I Owe Youth, it's a simple visual set in a car park, with a stationary car which the two featuring artists vacate.

It's in black and white with no reason whatsoever other than to make it drab and work with the setting, yet it doesn't help the song or the video at all, I wanted colour.

There isn't much going on, a few tips and camera tricks, such as zooming in enough so that we don't see the car convert and lose the roof into the boot of the car. This happens again at the end where Will Heard appears on the back of the car next to Anne-Marie.

The dancing isn't choreographed, it's nice to see how their freestyle is. It is a clubby song, one that you would tap your foot to in the car, one you'd nod your head to at the bar, but not one you would go all out dancing on the dancefloor.

A simple tune, the video makes it seem like it's some sort of jam or acoustic set, like it randomly happened and they randomly videoed it. It fails to bring anything interesting to the viewers, although Will Heard cheekily pushes Anne-Marie off the boot of the car, and then she attempts to push him off which fails because he slides her off with him, as she does a funny little scream. Relaxed, cool and calm, this video fails to keep us interested and fails to relate to the song at all. The car is a BMW E30.

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