Zara Larsson - Ain't My Fault
One of the world's much-loved Swedish artists about at the moment is Zara Larsson. Now she's going for a global career and "Ain't My Fault" should be the start of that, she just needs to be careful, because she's at the point in her career where everything can just disappear in a few seconds. It's happened to many artists before her, hit songs are all okay as long as you continue to release one after the other after the other. This song faired well but it's a rocky ledge to be sitting on right now. Zara Larsson entertains in this sexed-up music video for "Ain't My Fault" that is completely polished it hurts. Choreography on point as well as her performance vibes. She's ready for global stardom!
Zara Larsson came to fame globally thanks to MNEK collaborating with her on track "Never Forget You". This launched her around the world, where her previous song "Lush Life" started to gain traction. Next, Tinie Tempah snapped her up for song: "Girls Like" and that was it, she was famous. David Guetta then grabbed a collab on song: "This One's For You", but it didn't do as well as her other songs globally, and now this one isn't proving the success they were hoping for. The reason being is her diversity. Zara Larsson is doing something no one else is doing in the music industry at the moment. Her songs are completely unique, and that is a risky business but one that will surely pay off. Let's be honest, her international album, which she is working on, will be perfection personified. With "Lush Life" and "Ain't My Fault" as lead singles; her album is what we need in our lives right now! This song was written by Uzoechi Emenike (MNEK), Zara Larsson and Markus Sepehrmanesh.
Directed by Emil Nava, the video is a pure performance piece with Zara Larsson really getting into this sexy role. It's definitely a side to her that we've never quite seen before. In her previous videos, it's been natural beauty, this one seems like she's trying too hard; however, she gives as good as she gets and really owns this style in some scenes.
In certain scenes she's relaxed and it works but in others, there's a complete disconnect. This is what loses the audience. On the other hand, her choreography is pulled off perfectly, although simple she's in time with her backing dancers and she's having fun.
There is a potential chance of a narrative as we see an ex-lover tied up and dangling from the ceiling. He soon disappears off-screen and is all but forgotten. Again, Zara Larsson hints at a narrative but doesn't give us one; this happened in "Lush Life".
There's not a lot to say about this, Zara Larsson struggles to adapt to this sexy version of herself. She seems awkward as if she doesn't really know how stunningly beautiful she really is. This video would've worked if she had more confidence; in parts she has it, but in others she's lost. It's a great song but there's just a distance in the music video that fails to keep the attention of the viewers.
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