Gucci Mane Featuring Usher - Spotlight
It's Thursday Revisit time, and I thought I had cocked it all up. I went through every artist I have reviewed this week, and none of them had released anything more than five years ago, apart from Inna, but I've reviewed all of hers; until I realised Gucci Mane was a featured artist on Rae Sremmurd's track "Black Beatles"; and so, I had to do one of Gucci Mane's old songs. Since this is the one that has charted on the UK chart, why not? Gucci Mane teams up with Usher who is hosting a party, but the rapper isn't up to it after parting ways with his girl. Watch some jealousy sparks in this "Spotlight" music video.
Gucci Mane, real name Radric Davis, has been going for years, but it isn't until he teamed up with Rae Sremmurd for track "Black Beatles" that he gained global chart success; even if the song is only known as the Mannequin Challenge song. He has previously charted a number of times, in his early career in the US; however, this is the only song that charted in the UK by him. The reason it charted may have something to do with Usher. He is the featured artist on this track, real name Usher Raymond IV. If you don't know who he is, he has been killing it for years. Global success all over; hence why this track charted in the UK because he was at the height of his fame then, and still is. This song was written by Radric Davis, Usher Raymond, and Jamal Jones.
Directed by Benny Boom, the music video also has cameos from Nicki Minaj (before she became famous), and Eddie Murphy's daughter: Bria Murphy.
The opening creates a narrative which sets up the performance piece, ending full circle. We watch as Usher urges Gucci Mane to come to his party, but the rapper isn't feeling up to partying as he is upset. We learn that he and his girlfriend has split up.
Usher wins him over, naturally. This is where the performance piece kicks in, and we see Usher doing his thing. Gucci Mane and Usher are a great duo, one we wish will happen again. They have a close energy, that has a lot of pumped up vibes.
We see some old dance moves, that is better left off in the 00's; although, I guess dabbing has been adapted from one certain move clearly shown in this music video.
Nicki Minaj can clearly be seen talking to Gucci Mane, which flits a whole lot of jealous looks from Bria Murphy, who we later work out is Gucci Mane's girlfriend, that he had just split up with. The ending sees him rushing out to her and they make it up.
Overall, the music video has a brilliant narrative and an energetic performance. What more can we ask for? It's relatable, interesting and story-focused. It works well but doesn't really grip the audience all that much. It's great to watch, and totally gets kudos for not putting a bunch of provocative girls in the performance piece. Nice one!
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