Israel Entry: IMRI - I Feel Alive

May 22, 2017 Critic Jonni 0 Comments


I Feel Alive - IMRI |

He opened the Eurovision Song Contest 2017 with this song and unfortunately didn't do so well in the voting, possibly because he went first. It was so sad to hear the Isreal spokesperson announce that this might be the last time Israel performs at Eurovision. The Israel representative managed to give a brilliant performance on the night, but going first has it's drawbacks and was possibly forgotten about as time went on. He placed 23rd with 39 points, 34 points came from the juries whilst the five points came from the televote. The music video itself represents Tel Aviv and shows how beautiful it looks; we all want to go there now, don't we? Especially if IMRI is there to keep us entertained. Watch IMRI meet up with mates and start a party in this celebratory Eurovision 2017 music video for "I Feel Alive" that shows off Tel Aviv in all its Israel summer glory.

IMRI, full name Imri Ziv, has graced the Eurovision stage a number of times, as this music video likes to suggest and confirm. However, he never made centre stage; instead, he acted as a backing singer during those two times in 2015 and 2016. In 2017, he took part in HaKokhav HaBa, which is the original version of Rising Star; he subsequently won the show and went on to represent Israel at Eurovision 2017. He has got a brilliant voice and I can't wait to see what other music he releases in the future. This song is one of my top favourites and has an unforgettable twist amongst the backing track in an East-Europe-meets-West-Europe pop. It was written by Dolev Ram and Penn Hazut.

Directed by Elad Weissman & Yoasv Tsafir, this music video encompasses Tel Aviv purely showing off its beauty. I never really thought about what it was like over there, but it really looks stunning in this visual; we all want to go there now, but only if IMRI shows us around.

There is a slight narrative to this as he hops into a Jeep with his mates and goes to pick up some girls from the beach who have been lying on giant-sized deck chairs with the words "I ♡ Tel Aviv" before they head up the stairs to the Jeep.

They go off to an outdoor party which includes a crowd of people and some dancing, which makes IMRI look even sexier if that was even possible. Controlled throughout, the choreography is nailed to perfection, perfectly in sync at all the right times, and it totally works.

The ending scene sees the party turning into a foam party. Can Tel Aviv look any more exciting? It's definitely one place I hope to visit one day, for sure - just because of this music video. It's a great performance piece, much like he did on stage. It tells a subtle narrative between him and a girl. It works but there is more of a representation of Tel Aviv, rather than the song or of IMRI.
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