Avicii - Fade Into Darkness
Fade Into Darkness - Avicii |
Time for my Thursday Revisit and there wasn't much choice this week; so I decided on this infamous music video by Avicii, as it was one of his first ever music videos, and it is the song that pretty much helped to launch him after the court battle against Leona Lewis and her label Syco which is owned by Simon Cowell. This song is the vocal edit of what originally was known as "Penguin". It's dead catchy which is no surprise since it is an Avicii track. Watch a couple spend time together before the woman leaves and walks away; the guy follows her and she shoots him in this surprising music video for Avicii's "Fade Into Darkness".
Avicii, real name Tim Bergling who is also known as Tim Berg, was just a rising DJ when he released this song back in 2011. Originally called "Penguin", the song samples "Perpetuum Mobile" by Penguin Cafe Orchestra - that was the song that Avicii expected Leona Lewis and Syco to use for their song "Collide"; imagine his surprise when they actually used his song "Penguin" and didn't credit him. Legal action ensued and they soon came to an agreement, and music was the answer. "Collide" became a collaborative hit for both artists. This song was released beforehand; it features uncredited vocals by Andreas Moe. The song was written by Tim Bergling, Arash Pournouri, Simon Jeffes, John Martin, Michel Zitron, and Måns Wredenberg.
The music video was directed by Tobias Hansson & Karl Aulin. It's a fully narrative video that easily represents the song in every way.
A man and a woman enjoy themselves in a bedroom together, having fun, and cuddling. However, it's not all fun and games, as the woman wakes up, dons her jacket, leaves a note, and walks out. He wakes up to find her gone, comes across the letter, and goes in search of her.
As the music plays on, we watch her walk with determination, bustling into people without caring and the lights on the path all go out as she walks past - she literally is fading into darkness. There's clearly something she's not happy about, and when the guy catches up with her, she pulls out a gun and shoots him dead.
People have suggested she's a female assassin who fell for her target - which is definitely plausible. The overall visual totally works with the song and has a great ending that people don't expect at all. To me, the song is lyrically more catchy than "Collide", I'd rather listen to this than Leona Lewis' vocal track.
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