ÊMIA - If You Can't Take The Rain

September 27, 2020 Critic Jonni 0 Comments


Last year, I had the incredible opportunity to premiere this awesome music video on CelebMix and since that day, I have been a fan of ÊMIA because her voice is amazing and her songs are absolutely brilliant. I later went on to interview her for CelebMix and write about her EP - titled "Little Secret", which you should so check out. "If You Can't Take The Rain" just hit me right in my heart as soon as I heard it and ÊMIA really shines in both the song and the music video, showcasing how talented she really is. The lyrics touch upon her partner not being there for her when she needs them to be - I know that feeling so well, especially when I stayed in the hospital for a week last year and my now-ex didn't even come and visit me - and so, without a shoulder to cry on, ÊMIA has built up the courage and strength inside of herself and she's no longer afraid of being alone. It's such a powerful message behind it that anyone can relate to and her beautiful voice encapsulates every listener making us wish the song never ends.

The accompanying music video was directed by Jesse Bronstein and Jacob Guzman Lawson, whilst the former also acted as director of photography. ÊMIA looks stunning in every single scene, easily making a statement in the opening sequence where she's sitting in a clear glass box in a field. The following scenes see ÊMIA with her on-screen love interest who is wearing a suit but their head is covered. Dance choreography follows that is incredible to watch and is reminiscent of Justin Bieber's "Love Yourself". Clever and intricate, ÊMIA really brings it for this truly unforgettable music video that completely relates to the song perfectly. She's a rising superstar and I have every confidence in her to release a global hit in the future, with a voice like hers, it's clear she's going to go far in the music industry.

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